Walmart’s Social Media SWOT Analysis

Walmart’s Social Media SWOT Analysis


·         Walmart has integrated its retail divisions and internal operations allowing the company to adopt technology faster.

·         The company’s online shopping has undergone a surge due to COVID-19 pandemic.

·         The largest percentage of Walmart’s promotion is through digital platforms.

·         Walmart is doing well with its social media presence.

Over the past six

months, the company has had approximately 34,000,000 Facebook likes.

–       The company has seven Twitter handles one of them being @Walmarthub which has over 210, 000 followers.

–       On Pinterest, Walmart has gathered over 33, 000 followers.

–       The company has about 20 bloggers known as Walmart Moms.

·         Walmart has established itself as a strong brand that operates an online store and retail shops worldwide.

·         Additionally, its unique social media design and high-quality products sold on online platforms have promoted customer loyalty

·         The biggest benefit for the company is automation of customer experience.

–       An example is Black Friday which offers digital promotions and cheaper products online.

·         Walmart has sufficient marketplace returns.

–       Walmart’s website provided minimum returns standards to third party sellers.


·         E-commerce is a major benefit to the company that the target audience will see as one of its major strengths.

–       The use of stores for services such as online order pick up has helped the company integrate its physical and digital operations.

Walmart has also applied machine learning to develop its online shopping cart.


§  Walmart advertises low quality products on its social media platforms

§  On review websites, it has received poor ratings on digital performance.

§  The company’s brand has received a lot of negative customer comments on social platforms

§  It does not have study relationships with its social media influencers.

§  Some of its social media sites especially Instagram and LinkedIn are inactive.

§  It also has fewer shares and likes on social media posts.


§  In the last few years, Walmart’s social media platforms has had a significant rise in the number of internet users.

§  Building connections with social media influencers

§  Improving online users attitudes towards the company’s brand.

§  Increasing the number of digital platforms

§  Promoting environmentally aware image on digital platforms

§  Broadening Walmart’s target reach

§  Target the niche markets on social platforms using different digital tools.

§  Developing a strong social media management team

§  Utilizing important digital sponsorships for boarding Walmart’s brand.

§  Enhancing their customer engagement.

–       Posting significant content

–       Inviting more users

–       Using online promotions

§  Walmart has many competitors with better social media presence.

–       Examples include Amazon, Costco, Target, Kroger, Kmart, Tesco, Walgreens, Best Buy and Carrefour, e-bay, Alibaba and IKEA.

§  Competitors also have aggressive social media campaigns.

§  Walmart receives social media threats.

–       In 2019 approximately eight Walmart stores received social media threats after deadly shootings at two of Walmart’s stores.

§  The company is also not connecting its E-commerce to the community.

§  Walmart has an uninspiring and weak call to action.

§  Walmart confuses it consumers by posting disjointed contents on their social media platform.


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