Social Media Platform Assessment

Social Media Platform Assessment

History of Twitter

Twitter originated from the idea of Twitter’s co-founder Jack Dorsey(@Jack) in 2006. Along with other four people as creators including Biz Stone, Evan Williams and Noah Glass, Jack Dorsey constructed his idea of Twitter as an SMS-based communication (Burgess & Baym, 2020). An international platform similar to Twitter is Facebook, founded by Mark Zuckerberg. Facebook has approximately 2.85 billion users who are actively making it the top social network in the world. Twitter is a private company owned by a corporation called Twitter, Inc, based in San Francisco. The company was formed by Jack Dorsey and his colleagues in March 2006.

User Information and Statistics

To date, Twitter became one of the most popular social media platforms with the widest reach. It is a social networking service and an American microblogging platform. As of 2021, Twitter has approximately 353 million active users. 199 million users access the platform daily with most users being age 25 to 36 (Twitter, 2021). The total number of tweets sent per day is approximately 500 million gatherings about 1.04 billion dollars total revenue.

The Place of Twitter in Social Media

Twitter is among the most known social sites in the world that is actively used by top world leaders and organizations. In 2020, Twitter was ranked 17th among the most popular social networking sites in the world. This was ranked based on the number of active users every month (Kursuncu et al., 2021). Twitter has about 10% of the global overall social media user base. The largest populations of people who use Twitter include the wealthier, younger, and more educated. Twitter is also famous in the media and business industry with many brands using the platform to communicate to their consumers.

Analysis Of Media Content

Many types of content can be shared on Twitter. The platform is known for its short text posts and users can embed much through images, slide shares, videos, links, and news summaries. Brands interact with their consumers by posting content. They are a great way to connect with others and get retweeted. People also like to see solid facts such as statistics. They can get a brand’s tweets a lot of retweets (Burgess & Baym, 2020). A campaign that has been praised for actively using Twitter is the #BlackLivesMatterr. This campaign went viral and gathered more than 41 million tweets.

Unique Characteristics and Metrics.

Several elements make twitter different from others including a; Pin a tweet feature in which users can pin their tweet if they want, attach images with their tweets, short text messages, and download all tweets feature where users can download all their tweets (Twitter, 2021). Alerts are available on Twitter.

Benefits and Challenges

Twitter is the best source to get traffic for company blogs and websites and the promotion of products and services. Brands and individuals have used Twitter to reach their audience since it has a large user base. Through hashtags, they can reach people in a particular location and interested in a particular topic (Kursuncu et al., 2019). Twitter also allows brands to directly communicate with their consumers and get their feedback. One challenge of using twitter the need for a time commitment to maintain a presence. Negative criticism is also a big challenge. Some companies and individuals have been criticized for poor products through Twitter which significantly impacted their reputation. Donald Trump is an example of an individual who has been overly criticized for negative posts.

Best Practices

Twitter can be effectively used personally and professionally to build relationships with potential clients and customers. People who are successful on Twitter are actively engaged. there is a need to provide useful information and listen more than speak. Individuals also need to post tweets that are interesting and worth retweeting (Burgess & Baym, 2020). They should void spamming since people do not want to read the same tweet five times in a row. Also, people can start conversations and topics that people would want to respond to. Twitter is the best way to expand a company if it is used right.

How I use Twitter

I use Twitter personally for various purposes such as collecting information, following updates of particular users, communicating, sharing content, and learning about what is happening around the world. I think Twitter will be more successful in the future especially with the advancing technology. In the future social media platforms like Twitter will be accessible and widely used. Five years from now I see them as a platform that other, more refined services with singular purposes are built upon. Twitter is also likely to position its platform as a real-time information network to follow what you care about most including objects.









Burgess, J., & Baym, N. K. (2020). Twitter: A biography. NYU Press.

Kursuncu, U., Gaur, M., Lokala, U., Thirunarayan, K., Sheth, A., & Arpinar, I. B. (2019). Predictive analysis on Twitter: Techniques and applications. In Emerging research challenges and opportunities in computational social network analysis and mining (pp. 67-104). Springer, Cham.

Twitter. (2021). About.

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