Skoal Citrus Blend

Skoal Citrus Blend

Man, that’s refreshing! and “Warning: This product may cause gum disease and tooth loss” are written in small black letters on a gray background at the bottommost of the advertisement, which is primarily composed of yellow and green colors (Sutobacco, 2021). We can also see Skoal Citrus Blend’s two cans here. Due to the phrasing and image(s) in the advertisement, Skoal Citrus Blend enables individuals and their friends to have plenty of fun and “adventure” in their lives. Men jumping off of boats into lakes or the ocean, for instance, are a sign of pleasure and adventure that promotes a risk-taking way of life.

Additionally, it tries to convey how meeting new women might be a reward of traveling, as well as how Skoal will make you feel young and daring. This commercial emphasizes the value of friendship and having fun. When we understand that smoking is detrimental, we also see pictures of individuals who appear physically fit. Additionally, the U.S. Smokeless Tobacco Company appears to care about people’s health since they include cautionary statements about the risks of spit tobacco in their advertisements. This advertisement sends the unfavorable image that spat tobacco is “refreshing” even though many of us are aware of how awful it tastes (Sutobacco, 2021). Because there are no visual cues from this advertisement indicating tobacco smoking causes diseases like cancer, the absence of information regarding spit tobacco sends a negative message. This advertisement’s main objective is to get men’s attention, with spit tobacco promotion coming in a close second.





















Sutobacco. (2021, June 4). Skoal – img18925.


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