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If 20% of the population accounts for 80% of your product’s consumption…

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If 20% of the population accounts for 80% of your product’s consumption…

a. Add media to reach a higher percentage.
b. Use different media for a CPM.
c. Increase reach and frequency with a larger budget.
d. Using more but different media would be inefficient.
e. None of the above.

The answer is Using more but different media would be inefficient.