External Communication Genre

External Communication Genre

The type of external communication genre I have selected is a press release. A PowerPoint presentation is one of the most critical techniques of communicating with consumers and creating free publicity for the organization. It is a visual display that incorporates several stylish texts and graphical images (Oliu, Brusaw & Alred, 2019). It will help in creating a deeper understanding of the problem of poor employee performance that is affecting the company and the important steps to be taken to deal with this issue. An engaging presentation will easily capture the attention of consumers and help them understand the company plans in providing them with effective services better than before

One strategy related to PowerPoint presentations is keeping the audience first. The key to every business is the audience. A PowerPoint presentation provides sessions for informing the customers about the changes in the company and how they will affect them. During the presentation, the customers are made the primary focus (Oliu, Brusaw & Alred, 2019). The presentations should not be a long list of services and products but they should engage the customers in performance. The session is often exciting and interactive allowing the customers to hear their views and opinions as well as suggestions about improvements.

I have attempted to realize this strategy in my external communication sample by adapting the presentation to their beliefs, attitudes, level of understanding, and interests. I have taken the customer-centered approach by providing sessions for questions and enabling interactions with them. In the presentation, I am more inclined to provide reasons why the changes within the organization will be of benefit to them. A brief review of the plans and what led to problems affecting the company helps them understand what is needed.



Oliu, W. E., Brusaw, C. T., & Alred, G. J. (2019). Writing That Works: Communicating Effectively on the Job (13th Edition). Macmillan Higher Education. https://reader2.yuzu.com/books/9781319234492



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