Barriers to Creativity and Innovation Essay

Background of the study

Some barriers to innovation and creativity can affect employees considerably. Notably, deprived creativity and inadequate innovation are influencing (negatively) the productivity and expansion of various institutions. Critically, gaining exemplary performance and competitive advantages in business operations requires a high level of innovation.This is to advance product quality in order to satisfy customer needs adequately. Meeting customer needs entails intelligent understanding of their concerns and designing amicable procedures based on innovative ideals to satisfy the concerned preferences. Indeed, innovation and creativity are fundamental pillars that influence realization of set objectives in diverse institutions.It is imperative to note that institutions, which perform exemplarily, are driven under innovative and creative ideals. This has contributed in elevating their product quality and service delivery.Innovation entails the capacity of creating new ventures and production procedures. It sets unique systems of operation that has not been fully exploited to gain competitive advantages. Innovation is achievable through determination and consistent pursuit for knowledge that defines institution’s competitiveness.As noted, no institution that can leverage its performance without innovation and advancement of products based on creative ideals. Ideally, institutions should develop strong innovative and creative department to drive product growth and eliminate barriers that may hinder commodity development. The department should be operated with determined, intelligent and passionate individuals with requisite capacity of learning new ideals of operation.They should also be able to carry out detailed research on emerging issues based on quality and the opportunities that are presented by the environment. Organizations that perform better and hold global presence, for example, Toyota Company, develop its products under innovative ideals. The company recognizes that innovation is the key to survival in the current competitive environment.The company’s management states that innovation is an element that seeks to add value to consumers by delivering products that hold unique but essential features conforming to their specifications. To achieve high standards of innovation, their must be superior communication, training, career development, technology advancement, and performance of research.

Variably, individuals must exhibit positive attitude, perception and eradicate the fear of failure that influences execution of credible concepts (Dhillon, 2009, P, 3). Innovative initiatives are developed through understanding of the current needs and future expectations in terms of product functionality.Innovators are constantly in pursuit of how well a product can serve its purpose efficiently and effectively. This is guided with available capacity and the needs of consumers. It is clear that innovators are individuals who set realistic, measurable, attainable and specific goals that hold growth orientation.They are first thinkers (innovators) always keen to provide solutions to complications/problems that might hinder execution of duties in various sectors. Developed nations, for example, US and Japan, are putting more emphasis on innovation as a performance measure. The authorities in the nations asserts that, evident barriers to innovation that includes poor research and lack of resources influences generation of new ideas.Variably, brainpower, inferior ICT integration, negative attitude, perception and lack of superior communication channels, also hampers production of new commodities and the implementation of new ideas. Proper solution measures should be undertaken to mitigate the complications that hinder innovation.The nations have developed superior policies with an aim of boosting innovation with the Japanese governing stressing on the kaizen system that presents credible capacities that foster creativity. This study evaluates the barriers that influence innovation and creativity that forms major performance elements in institutions with focus to Toyota and Samsung companies.

Purpose of to study

This study strives to unveil how innovation and creativity form credible aspects of employee development. It also shows how some barriers can affect the innovation and creativity among employees. The study is conducted to provide essential and insightful information on the barriers that influence effective innovation and creativity in institutions. It is set to equip policymakers with the imperativeness of enhancing innovation and creativity in corporation.The study also seeks to relay essential information on the barriers that affect innovation to aid formulation of relevant mitigating mechanism. This is set to ensure that individuals or institutions acquire full knowledge on the relevant steps necessary to improve growth and facilitate production of quality items that conforms to customer specifications.Rationally, managers should develop a strong performance mechanism that encourages innovation. They should provide pertinent incentives and emphasize on research to advance production of unique products (Griffin & Macgaw 2012, p. 10). This is to ensure that, the barriers that hinder effective innovation in institutions are eradicated.According to economists, institutions should adopt conventional techniques of production that are guided with superior research findings. The findings should give evident gaps, resource capacity and the needs of the stakeholders to facilitate accurate policy formulation. Therefore, this study holds relevance as it seeks to equip individuals with the knowledge on the imperativeness and barriers that hinder realization of innovative ideals.

Innovation and creativity

Creativity and innovation are crucial growth elements that cannot be ignored if sound advancements are to be realized in diverse facets of operations. Quality depends on how well production procedures are designed in institutions. It is achievable through adoption of clear-cut system of operation that embraces the use of modern incentives. This is vital since modern techniques or incentives drives innovation.The techniques equip individuals with strong intellectual capacity to exploit the opportunities that the environment present and utilize the gaps in formulating unique products (Clarke & George, 2005, P, 42). Indeed, institutions that perform dismally should identify their strengths and weakness appropriately to facilitate deployment of relevant capacity to foster innovation.Such institutions should develop a special department with the task of developing creative ideas on product development. It is recognizable that innovative ideals are achieved through consistent learning, exploitation of the existing opportunities and integration of technological systems (Clarke & George 2005, p. 44). These elements are crucial in ensuring that new product development is attained.

Barriers to innovation and creativity

Barriers to innovation and creativity affect employees in various contexts. Strategic directions on barriers to innovation (2007, p. 23) indicate several barriers that hamper individuals’ creative and innovative capacity in institutions. Barriers to innovation and creativity are separable into numerous categories incorporating societal, psychological, fiscal, technological, integrity, legal as well as workplace barriers.Factors that are presented under the categories greatly influence performance in institutions. They form the delimiting factors to global growth and industrialization with most scholars asserting that, their impact would affect the realization of aspired global integration. In particular, social and psychological barriers present severe complications that are attributable to deficiency in social integration. Social stability is an element that is crucial in developing individuals self-efficacy (Stern 2004, p. 57)).It affects individual’s perception on diverse issues that compromise the ability to develop new perspectives and ideas in life. The evident elements under social aspect includes attitude, perception, poor engagement with others and psychological stress. Variably, making assumptions, lack of time, sleep deprivation, fear of failure and being unpractical are elements that hampers realization of creative outcomes.Economic barriers include inadequate resource availability, inferior economic policies, economic assumptions, and inadequate research execution. These fundamentals influence individual’s capacity to further their innovative ideas since resources are required to propel the noble ideas fronted out of creativity (Courvisanos 2012, p. 97).Consequently, technological and structural or workplace barriers hinder execution of innovative ideas. The workplace barriers include poor organizational policies that do not give room for innovation, over-reliance on logic and inferior communication channels. Technological barriers include lack of modern IT systems, education, self-identification and poor planning.

Review of the barriers under each category as presented

Social and Psychological Barriers

In business institutions, attitude is vital in realizing exemplary performance and development of superior mindsets, which are innovative in nature. It is important to understand how these barriers affect employees’ creativity/innovation. Negative attitude at work between employees has been a hindering factor that affects performance in diverse institution, including Toyota Company (Courvisanos 2012, p. 97). Negative attitudes also affect the aspects of innovation and creativity.Evidently, institutions with a strong passion to good performance and development of creative mindsets should advance the working attitude. This forms a crucial social aspect that brings a sense of identity and confidentiality.Attitude is the inner feeling that is portrayed outside through actions or mood. Individuals with a negative attitude are described as in industrious persons with limited capacity to be innovative. Innovation requires sound mindset that views things with immense positivity that propels the need for their execution (Litan 2010, p. 32).However, the capacity to view ideas with absolute positivity and development of sound mindset has been lacking among individuals. This is a massive hindrance to creativity and individuals are developing a pessimistic attitude that views new concepts as impossible ideas that cannot give credible results when implemented (Floyd 1997, p. 185). As noted, managers have an obligation to develop viable programs in institutions under best practice guidelines to facilitate professional execution of activities.This is to eradicate the negative nature of employees at the workplace to facilitate their creativity. It is critical since attitude is formulated based on how one perceive the organization or himself. Inferiority perceptions and lack of adequate enterprising ability for example, “I am not creative” facilitate the development of a negative attitude that diminishes creative capacity (Trias De Bes & Kotler 2011, p. 23).Lack of confidence can equally contribute to diminished creativity and innovation. This happens since the concerned individuals will hardly venture into new ideologies. Creative individuals hold immense confidence levels and never ignore any acquired ideology. They are enterprising individuals who never relent due to inferiority issues but, are motivated with the attempts that they make.In short, poor attitude and development of inferior perception hinders individual’s capacity to effective innovation. Consequently, lack of proper engagement and social integration affects person’s creative capacity. Creative persons are regarded as extroverts who are always willing to learn from others (Lindsay, Perkins & Karanjikar 2009, p. 11).

They are keen listeners and regard everyone as important based on the belief that every individual hold unique talent. They are keen listeners and engage others in discussions where they acquire basic knowledge on diverse issues. These provisions show how the mentioned barriers can create hindrance to employees in respect to creativity and innovations.The conceptualize information received and deploy independent input guided under professional capacity to come up with a new system or perspective of operation. This has enabled institutions for example, Toyota and Samsung companies to leverage their performance. They operate innovative departments with individuals who are keen to engage diverse stakeholders, including professionals with an aim of getting their response on the best features they would prefer.They then integrate the features to match modern expectations innovatively (Garud, 1997). Therefore, individuals who seek to leverage their innovative skills should be excellent enterprising and social persons who regard everyone’s ideas. It is imperative to note that poor stakeholder engagement has been a major impediment that affects innovation and creativity in institutions (Pritzker & Runco 1999, P. 54). Another hindrance to creativity and innovation among employees is the failure and psychological stress. They affect realization of innovative products. Individuals who fear failure or dismal performance are not excellent innovators (Lindsay et al. 2009, p. 11). These elements have been major factors that hamper execution of creative ideas.Individuals focus on the negative aspect of the innovated projects before execution. Innovators are persons with distinguished credentials who get an idea and implement the concept professionally to evaluate the outcome with limited hesitation. They state that, you cannot know the successful nature of an idea before its implementation and evaluation of the results.They hold that, innovators are risk-takers and that forms their motivation. The fear of recording losses has hampered creativity in institutions since they focus on the negative aspects of new ideas that have not been in operation.The institutions should understand that innovation is a concept that facilitates development of a new and unique system of production (Chak-keung, & Wai-Ling 2003, p. 33). They should embrace failure as it forms apart of business operations however, the focus should not be neglected. Consequently, executive stress for example, psychological complications delimits individual’s innovative capability.Stress-related complications deprives individuals the ability to enterprise effectively, to make conscious decisions, to adopt critical thinking and hinders general engagement. The elements are crucial in ensuring the development of superior ideas that hold the capacity to steer growth. Innovators operate under sound psychological state that fosters their capacity to critical thinking that is relevant in formulation superior ideas.Imperatively, making assumptions is a detrimental aspect that affects best innovative and creative practices in institutions. Individuals hold back their ideas based on the unwarranted assumptions and inferior perception that their ideas may not hold relevance (Chak-keung, & Wai-Ling 2003, p. 30).

It is advisable for individuals to understand that no one has the right answer to solving human needs; it is the innovators confidentiality and determination that shapes an idea to a lucrative status. Scholars assert that, innovators never make unconscious assumptions that may restrict their thinking.That is, they hold positive attitude in ensuring that new perspectives of product development are formulated. They never relent on pursuing innovative ideas that are initiated regardless of eminent challenges that they face. United Kingdom Water Industry Research report (UKWIR 2007, p. 3) indicates that the feeling that an [idea is wrong] is a detrimental misconception that individuals should eliminate in their mindset. They should be optimistic and focused to ensure the realization of their dreams.Clearly, lack of enough time and inadequate sleep hinder innovation in most institutions. These are vital elements that seek to erode the noble gains that have been made in the innovation sector, especially in this century where the need for 24-hour economic operations is becoming real in diverse settings.Individuals are becoming busier and are failing to strike a viable life balance that is paramount in developing superior ideas. Proper time management, adequate sleep, observation of dietary system and exercise are social practices that individuals must adhere to effectively to enhance innovative credentials. Best practice has it that, innovation requires a high degree of conscious mindset and psychological stability that is achievable through ensuring a balanced lifestyle.

Economic barriers

Economic barriers affect creativity and innovation among employees in numerous ways. Evidently, economic capacity is a central pillar that influences performance in institutions. It facilitates determination of the projects that can be undertaken after cost evaluation to ascertain their sustainability.It is significant to note that, limitation in terms of resources is hindering development of new products and execution of new ideas (Kong & O’connor 2009, p. 102). This has prompted authorities in various nations to initiate new policies that seek to ensure that new ideas are financed. The policy is to enable provision of requisite support to individuals with lucrative ideas to aid the implementation of the concepts.According to Henry (2008, p. 206) resource remains a major issue that influence individuals attitude in pursuing creative and innovative concepts since they feel that the implementation of the ideas even if formulated would not be actualized. These economic provisions show how the mentioned barriers can create hindrance to employees in respect to creativity and innovations.In particular, lack of sufficient resources is hindering research and stakeholder engagement with an aim of getting more knowledge on diverse issues leading to formulation of creative perspectives. This is critical since creativity is to facilitate production of commodities that suits consumers and that satisfies their needs with utmost efficiency. Innovation is set to enhance quality through product development or new product launching that requires monetary and physical resources (Davenport, Leibold & Voelpel 2006, p. 328).Lack of the requisite resources to propel the execution of the developed idea may render a concept obsolete and thus demoralize participants. Therefore, institutions should develop strong innovation and research departments with a sole purpose to driving new product development through studies on the relevance of the idea. They should also equip the department with relevant resources to ensure advancement of unique concepts that holds the capacity to advance the institutions competitive advantage (Stoneman 2010, p. 14).Another way through which economic barriers influence creativity and innovation among employees incorporate fiscal hiccups. Economic assumptions restricting individual’s thinking capacity in regard to financial usage in executing innovative ideas have hindered product development in several companies, including Toyota Corporation.

Economists asserts that, assumptions on the expensive nature of executing creative ventures is hampering development of new products that conforms to modern guidelines and the needs of the users (Davenport et al. 2006, p. 328).They state that institutions are skeptical in creative financing ventures due to fear of making limited results or lose. Managers always put more emphasis on profit maximization with limited expenditure (Carayannis, Varblane & Roolaht 2012, p. 47).They adopt laid back strategy in the implementation of new concepts that are set to improve products quality. Education and career advancement of employees to facilitate their intellectual capacity also influences innovation in institutions. These provisions show how the mentioned barriers can create hindrance to employees in respect to creativity and innovations.Education is a vital element that requires formative and cognitive procedures reminiscent to creativity. Education enables individuals to develop a strong innovative capacity that is viable and sustainable. Anything against proper education (education barrier) forms a massive hindrance to creativity and innovation.It is recommended that institutions should expose their employees to career development programs to enhance their creative power (Biech 1996, p. 23). This element has been ignored by various institutions who feel that career development is an individual affair that is only performed to boost personal growth (Griffin & Macgaw 2012, p. 5).However, this is a wrong perception since mental and psychological growth that is earned through education aid individual and institutions performance through development of new ideas.Critically, resource limitation has hindered innovation globally since individuals who are disadvantaged consistently take a laid back strategy that limits idea generation due to the evident notion that “it will not succeed”. These provisions show how the mentioned barriers can create hindrance to employees in respect to creativity and innovations as indicated earlier.

Legislation and structural barriers

Legislation and structural barriers affect innovation and creativity among employees in numerous ways. For example, apart from social and economic barriers, inferior legislation and infrastructural set-up greatly influence the development of conventional product development concepts.These complications are referred to as workplace barriers that present internal inconsistencies that are not relevant in steering innovation. Indeed, lack of superior policies that hold the capacity of ensuring effective implementation of new ideas is becoming an impediment that requires timely solution (Griffin & Macgaw 2012, p. 5). Toyota and Samsung companies should develop relevant policies to facilitate realization of set objectives through creative initiatives.They should commend creative thinkers and motivate them to shape their attitude positively. Critically, institutions are focusing on profit-making with limited recognition to individuals with innovative ideas. This is causing an absolute negative attitude that deteriorates superior performance and new product development (NPD). These legislation and structural provisions show how the mentioned barriers can create hindrance to employees in respect to creativity and innovations.Indeed, poor communication, planning, and identification of the available strengths constitute structural barriers that delimit individual’s creativity potentials (Owens 2012, p. 3). Lack of superior communication channels in institutions to convey relevant policies on performance influence innovation negatively. This might affect employees considerably.

Communication enables individuals to understand the evident gaps within the production system and customer needs. Such information enables innovators to develop new concepts that are unique in ensuring that the gaps are eliminated (Bundy 2002, p. 230). The effects of inferior communication threatened to paralyze operations in the Toyota Company, especially when its fleet of vehicles was manufactured with a mechanical miss up.The company attributed the default to insufficient communication on the state of the cars during manufacturing. The miss-up was realized later and prompted the recall of the vehicles for further check-up. Indeed, these barriers hold the capacity of stalling innovation in diverse institutions and general performance (Owens 2012, p. 3). The barriers also threaten the realization of social and economic integration that is aimed at facilitating growth, effectiveness and efficiency.Critically, managers should view the mentioned barriers with the utmost contempt to ensure formulation of viable guidelines to aid their elimination. Innovation is a vital element, especially in the current century where institutions are seeking to gain global presence and expand their market share.It provides relevant incentives that enhance marketing of products. To achieve exemplary performance institutions are under obligation to design amicable policies with a strong focus to improve performance (Ruth 2001, p. 66). Therefore, relevant policies and support systems should be put in place to advance research in diverse fields to enable the development of new concepts of product advancement. These legal provisions show how the mentioned barriers can create hindrance to employees in respect to creativity and innovations.

Significance of Innovation and Creativity

Innovation is a significant element that enhances institutions effectiveness, efficiency, and quality in service delivery. It presents requisite synergies that advance operations at all business units ranging from administration to production sectors in corporations. Evidently, no institution can achieve its objectives without innovation and creative mindsets that hold the capacity of inventing unique ways of product development (Shavinina 2003, p. 29).It is imperative to note that, achievement of excellent performance requires adoption of conventional practices that are attainable through creative thinking. Firstly, innovation enhances the development of liner organizational structures that ensures effectiveness in service delivery. Innovators in their creative capacity have been contributing in ensuring timely service delivery to consumers by designing viable structures that are sustainable.The structures are developed to eradicate unwarranted bottlenecks that may hinder communication and wastage of resources (Sternberg 2003, p. 378). It is clear that, several institutions operate with broad organizational structures that hamper quality in service delivery and wastage of resources.Innovators state that, liner organizational structures are worth adoption by institutions that seek to leverage their performance due to its effectiveness compared to the broader system. Subsequently, innovation enhances marketing of the institutions commodities that help in fostering sales (Shavinina 2003, p. 29).

This is critical since institutions derive their revenue from the returns on services delivered. Innovators execute this noble aspect through designing of superior promotional channels and mode that are effective and sustainable. They apply the evident gaps and untapped mode of communication that are effective to enable conveyance of the products information to cover wider area.Enhancing the market share is dependent on strategies adopted by the marketing department. The concerned strategies should be economically viable and socially relevant to ensure their holistic acceptance. Toyota company administrators sate that, development of the strategies requires sober and critical thinkers with the capacity to provide reliable and realistic ideas.The ideas should be developed in cognizance to the overall objectives of the institution. Innovation and creativity also enhances institutional growth and consumer satisfaction (Sorli & Stokić 2009, p. 49). This is vital since consumer satisfaction is the driving force why innovators develop new products and systems of operation.The developments are undertaken to facilitate production of unique items that matches consumer’s expectations and realization of competitive advantage. Indeed, new product development (NPD) is not achievable with limited creativity. This has been a major factor why institutions are keen to hire creative individuals with the capacity to develop ideas that can help to revolutionize performance through best practices.According to Mostafa & El-Masry (2008, p. 81), there are several stages in the product development system that must be identified and adhered to adequately. The identification of the stages that includes idea generation to product launching, should be undertaken by creative thinkers who hold immense experience in management systems. This is to ensure that, the process of developing the new products are well executed in a sequential manner.

Managers of institutions, for example, Toyota Company state that new product development is a costly affair that requires superior planning and implementation by innovative individuals. The innovators would assist in understanding the processes involved in steering the production and identification of possible gaps that may compromise realization of superior results.They assert that, institutions should integrate modern department with IT infrastructure to drive innovations due to its critical nature (Mostafa & El-Masry 2008, p. 82). The concept also holds relevance since it aid elimination of bureaucracy that hinders effective service delivery in most institutions. Innovation is an element indentified as a critical pillar that has immense contribution in elimination of bureaucratic practices in institutions.It presents relevant incentives that have facilitated development of thinner lines of communication in organizations. Subsequently, innovation holds credit for enhancing capacity building in corporations. It must be noted that, capacity building enhances integration and development of coherent principles that are set with an aim of advancing performance. Capacity building also helps in nurturing talents and social integration that facilitate development of a positive attitude.To develop a strong distribution channel of products and to expand business networks through joint ventures, creativity must be central in decision making (Harvey 2001, p. 14). This ensures that superior lines of product distribution are designed to boost customer satisfaction and reliability in service delivery. Consumers tend to identify with institutions that provide them the requisite products conveniently without unwarranted delays.Such distribution channels are achievable through innovative strategies that are capable of ensuring identification of credible and reliable distribution networks. Consequently, it enables identification of viable and reliable institutions to which joint venture agreements can be effected to promote global networks. Indeed, innovation and creativity are essential elements that managers in various institutions should adopt to enhance performance (Harvey 2001, p. 14).

Acquiring innovative ideals requires immense determination and absolute attitudinal change that is receptive to new ideas. Managers should understand that, innovation requires critical thinking and openness that facilitate the development of strong performance capacity. It is proper to indicate that, innovative and creative ideals are performance virtues that apply to all institutions that seek to record ideal output and competitiveness (Mostafa & El-Masry 2008, p. 83).Every stakeholder in institutions has a role to play in ensuring that requisite incentives that hold the capacity to boost innovation are adopted. This is significant since development of innovative ideas requires increased participation and engagement of various individuals that help in formulation of credible concepts that are sustainable. Managers, employees and individuals of diverse backgrounds are under obligation to set requisite guidelines to enhance creativity that remains central pillar in product development and growth.In particular, being open and receptive to new ideas is a critical way to advance innovation. Open mind enables individuals to engage and understand other people’s ideas based on performance principles since the innovative concepts are always developed to serve the needs of customers (Harvey 2001, p. 14). Consequently, continuous experimentation on implementing new ideas with limited skepticism defines true spirit of innovation.Innovators are individuals who should exhibit relentless execution of new ideas that comes their way. They should desist from the inferior feelings, for example, the fear of failure that may hinder realization of superior growth in institutions. Taking a risk and accepting failures at certain times also forms the third vital element in advancing innovation that managers should embrace.Individuals who seek to succeed as innovators should always be ready to take a risk and accept failure if the idea they undertake fails to realize the intended results. Martinsons & Martinsons (1996, p. 18) assert that, lucrative ideas or the inability to produce good results can only be ascertained after the implementation procedure is undertaken.This explains why innovators should implement their ideas since no one possess an absolute answer to the global issues/problems affecting performance. However, ideas are generated and improvements made on them to aid the realization of superior systems that promote effectiveness and best practices in the manufacturing chain (Ramus 2003, p. 87). This element is critical since individuals are skeptical to execute implementation of basic ideas that they formulate citing failure or wastage of resources.Ideally, risk aversive individuals are never excellent achievers in life due to their skeptical nature. They hold noble ideas that are borrowed by aggressive persons who implement the concepts, thus own the initiative (Martinsons & Martinsons 1996, p. 18). Therefore, boosting innovation requires individuals to prepare and get acquainted that development of new systems of operation involves risk-taking.Having fun is a credible way to develop a culture of innovation in individuals holding potential of advancing performance. It is advisable that individuals should have leisure moments or free periods where they engage in recreational activities and share ideas with friends. This enables individuals to realize their untapped potential in diverse settings that help in formulation of new ideas.Innovators are individuals with balance lifestyles and who embraces every aspect that improves health standards that help in making conscious decisions (Sadi & Al-Dubaisi 2008, p. 48).Researchers assert that having fun of diverse nature is relatively significant in developing human psychological and mental strength. In short, it is imperative for individuals to develop positive attitude, perception, superior engagement of stakeholders, critical thinking and eradication of restrictive assumptions as requite measures to enhance creativity.

Conclusion

The mentioned barriers can influence innovation and creativity among employees in numerous ways. It is imperative to conclude that creative mindset provides relevant incentives that drive product development and manufacturing of new commodities that conform to the modern standards. This provides amicable ways of providing quality to consumers by ensuring production of economically viable commodities.As noted, inferior commodities (that are not innovatively designed) hinder performance in various institutions. Organizations with a strong focus to leverage their performance should advance their innovative set-ups to ensure that modern needs of consumers are met. This is critical since global revolution presents dynamic and rapid changes.The changes present new systems of operation, production, and technological management that administrators must integrate in corporations. Indeed, lack of innovation and creativity influences organizational growth and production of quality products with requisite capacity to solve market complications. For example, diverse sectors, including health, social, economic, and engineering require innovative products to steer the delivery of services.

List of References

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Clarke, P., & George, J. (2005). Big box thinking: Overcoming barriers to creativity in manufacturing, Design Management Review, vol. 16 no. 1, pp. 42-48.

Courvisanos, J 2012, Cycles, Crises and Innovation Path to Sustainable Development, a Kaleckian schumpeterian Synthesis, Edward Elgar Pub, New York, NY.

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Floyd, C 1997, Managing technology for corporate success, Gower, Aldershot.

Garud, R 1997, Technological innovation: oversights and foresights Cambridge Univ. Press, Cambridge.

Griffin, P & Macgaw, B 2012, Assessment and teaching of 21st century skills, Springer, Dordrecht.

Harvey, F 2001, Why bright ideas are being kept in the dark: INNOVATION: The CBI believes companies do too little to foster the creativity of their employees, says Fiona Harvey. Web.

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